INDUSTRY:
Noodle manufacturers
CLIENT:
Tehki
YEAR:
2023
EXPERIENCE:
Brand Identity
Tehki
about.
Tehki Food is a local manufacturer of dry noodle products with over 20 years of experience, made with natural ingredients using the combination of technologicaland traditional method and provides OEM customisation.
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challenge.
Tehki is lacking of brand awareness and their brand image failed to deliver the brand’s philosophy, Food is a fundamental need of humans.
So I am here to rebrand Tehki, to develop a clear brand identity, brand value and enhance brand visibility and to emphasize they are selling handcraft noodle.
results.
The rebranding of Tehki was a year-long project, focused on aligning the brand with its core philosophy. I led the development across multiple touchpoints, including the logo, stationery, interior and exterior environments, warehouse spaces, packaging, staff uniforms, vehicles, pictograms, and website.
The result was a cohesive and elevated brand identity that strengthened Tehki’s market presence and set a new standard among its competitors
